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Amazon’s Project Zero – What it is and what it could mean for your FBA business.

On Thursday, February 28th, 2019, Amazon announced it is cracking down on false and misleading products being offered on its platform. For the first time, brand owners will be able to remove counterfeit listings themselves. The Amazon-dubbed Project Zero will offer registered brands a removal tool to eliminate fakes, and is implementing new technology to reduce the number of counterfeit listings on their site overall. What is Amazon Project Zero? Project Zero has three components: Automated Protections. Powered by Amazon’s machine learning, automated protections continuously scan Amazon’s stores and proactively remove suspected counterfeits. Brands provide key data points about themselves (e.g., trademarks, logos, etc.) and Amazon scans over five billion daily listing update attempts, looking for suspected counterfeits. Self-Service Counterfeit Removal. Brands no longer need to contact Amazon to remove counterfeit listings from its stores. Instead, they have the unprecedented ability to do so themselves. By using Amazon’s new self-service tool, sellers can remove fakes and Amazon gets data to strengthen its automated protections. It all works to proactively catch, and ban, counterfeiters. Product Serialization. Sellers apply unique codes to every unit of their brand registered product(s). This allows Amazon to scan and confirm the authenticity of every one of those units purchased in … Read More

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