Photo: House Industries
When it comes to introducing a new font, House Industries comes correct. The Velo Collection is a new font family inspired by the sport of cycling. And true to form, House has accompanied the release with a collection of stellar products. They recruited old friends and new to produce a line that range from bike accessories and clothing to housewares and a fully hand built bicycle. The collection consists of Tanner bags, Tellasons jeans, Brooks saddles, Hasami ceramics, and much more. To celebrate the release, House will take over Rapha Cycle Club in NYC to premier the collection today starting at 6pm. Have a look the entire House Velo Collection here.